THIS MORNINGS QUICK LOOK
- TOUR DE MTG FINANCE – Last Week In MBS
- PRODUCT HIGHLIGHT – Jumbo Comparison Guide
- MARKETING – Using Competitors Reviews For You
START EACH MORNING WITH EASY TO READ MBS UPDATE
TEXT “I’M IN” TO 251-428-1564 – IT’S FREE
Tour De Mortgage Finance Learn Something New Everyday About Your Industry
MBS UPDATE
The last couple weeks have yet again shown why we trust the technical trading windows.
Remember the trading windows have floors and ceilings where traders get a little squirrely when you begin to hit one and they bounce many times off of these levels.
See below the trading window the last couple weeks with the red line being the ceiling and the blue line being the floor.
We started last week pretty much where we ended the week but had the drama speech from Jerome Powell causing that big red loss and then we recovered Thursday and Friday.
All of the reports have been coming in pretty much as expected but the Fed and what they do with short term rate hikes or the number of them this year and tapering is what will cause the big swings right now.
I will continue to monitor and make sure you know if we get hit hard on any give day.
As always just text “I’m In” to 251-428-1564 to be added to be free MBS text updates.
Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition
JUMBO PRODUCT
I get a lot of questions about our jumbo product and the jumbo product is the one product that the loan sizes vary by the LTV and score.
It is next to impossible to memorize what LTV, allowable loan amounts, credit score requirements are so we created this easy to use comparison guide you can keep on your computer.
We have different requirements for different products whether it be the Jumbo Express, Jumbo Advantage or Jumbo ARM.
Check it out if you are in the jumbo market and let me know if you have any questions.
FLAGSTAR JUMBO COMPARISON GUIDE
Marketing Ideas And Opportunites Little Things That Can Make A Big Impact
USING COMPETITORS REVIEWS FOR YOU
We all know reviews will make or break a company especially in the world of hospitality like restaurants and hotels.
Although individual LO’s do not usually have reviews on google the company does.
If you want to learn more about what matters to your clients then read your competitors reviews and this works for anything you are buying or doing.
First thing to do is do not even bother with 1 or 5 star reviews.
5 star reviews are raving fans of theirs or friends : )
1 star reviews, well they are just angry. Stuff happens.
The gold is in the 2 – 4 star categories. This is where you should always be looking on anything.
The 4 star is going to write a real review and tell you what was missing from their experience. Here you can usually find out what clients want more of.
The 2 – 3 star reviews typically include something that happened or a problem that they encountered. This information is great to know what to be on the look out for and to deem as important to make sure it does not happen to you.
The goal on this is to zoom in on what matters to consumers and the little things that annoy them.
It also helps you sell against your competitor if you are in a smaller market. Not bash your competitor but just know what they may not be the best at then make sure you are.
Turn Times As Of This Morning Lookin Good!
| TURN TIMES | Purchase | Refinance |
| Business days | business days | |
| Conv Non-MI | 1 | 1 |
| Conv MI | 1 | 1 |
| FHA/VA | 1 | 1 |
| USDA | 1 | 1 |
| Jumbo | 1 | 1 |
| Conditions | 1 | 1 |
