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THIS MORNINGS QUICK LOOK

1.  TOUR DE MTG FINANCE – The Sensitive Side Of The MBS
2.  PRODUCT HIGHLIGHT –  20 VS 30 Yr Terms
3.  MARKETING – Do What You Love

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Tour De Mortgage Finance Learn Something New Everyday About Your Industry

THE SENSITIVE SIDE OF THE MBS

One of the things I love the most about the financial markets is the human side of their personality.

Everything we do and every decision we make starts with an emotion of some sorts.

When you cry for joy because she said “yes” or you cry in pain on the day she begins her life in Heaven. The first time you see your child walk or say mama or papa or the day you finally bring home that brand new car you have always wanted. Every one of those moments have emotions and your end results will be based on the decisions you make during those times.

Look at the graph below and realize that the MBS market and any financial market are based on the emotions of those who are clicking the buttons. The one who says buy and the one who says sell all of them are prompted by something happening in the life of the markets at the moment. 

Just look at the consistency of life in between the dates below from Dec 10th to Jan 5th then consistency til Jan 18th and something emotional happens and you lose a bit of your umpfh. But then you rebound and stay consistent til Feb 10th and a few tamper tantrums and it brings you all the way to March 4th. 

Below is just the life of 56 days in the MBS market that represents 244 bps. Does that look volatile? Sure it does, but a majority of the time with the exception of a few bad emotional days it is consistent until another storm arrives.

We are going to experience more storms in the coming months and it is going to be emotional for you and the markets but just know you are only human and so are the markets so realize that mortgage rates is just life. When you get hit with an unexpected bump you get up, dust off your pants and you adjust and life will normalize until the next event in life happens then you do it all over again.

Remember that you, your borrowers, your co-workers, your family and your community are experiencing the same thing the markets experience everyday and yet we all move on. 

So, resolve today to make it a great day regardless of what comes your way in life and in the markets.

Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition

30 YR OR 20 YR – CHECK EM OUT

In an effort to find that little advantage to help your clients one of the opportunities many do not try is to not only offer your clients a 30 year mortgage but give them a decision to look at a 20 year mortgage as well.

In the past, the 20 yr has been very similar to the 30 yr and you had to go down to the 15 yr to get a big difference.

This is still the case but the difference between the 20 and 30 yr pricing in many instances can be quite significant.

As you are quoting rates today give it a shot and give your borrowers an option. You never know, it may be exactly what they are looking for.

Marketing Ideas And Opportunites Little Things That Can Make A Big Impact

DO WHAT YOU LOVE TO DO

Inspired by my thoughts in the article I wrote above about the MBS market I continue that thought process.

Right now it is Sunday afternoon and I am writing this for you to read at 7 am tomorrow morning or right now as you read it.

In a moment, I am going to get up from this chair and I am going to go do what I enjoy doing. I get my chair from my patio, I walk down to the beach and I place my chair all the way up at the top of the beach and I take out my journal and I ponder. 

I think about the things that are important to me. I already kind of know what I will ponder today. Am I doing what I love to do?

I ponder how to love the Lord and then my wife more every single day, how to help my kids grow their mortgage business, how to continue to build a prayer walk behind my church and how to enjoy my family that all live within 20 minutes of where we live and then what has been my enjoyment for many years how I can impact the 1,250 people my articles go out to every Morning Mon – Thu and to try to be the best AE I can be.

Anything else, well just is not worth pondering about or much less doing. 

What do you love to do? Above is about life for me but to bring this back to business if you were to go sit in your favorite spot and bring a journal what would you journal about? What would you ponder?

Make sure you are doing what you love to do and if you don’t love what you do that does not mean you quit what you are doing. You just change the attitude behind what you are trying to do to better fit what matters to you.

As an example, I rack my brain from time to time how I can help and guide and mentor my kids in to this business. Many times that causes fear and anxiety of the unknown and how will they make it month in and month out and what do they need to do to survive.

But, you see, that is a bad way to think about it. I pondered on this and I realized what I truly need to guide them on is how can they build something that is their own. That they are excited about. How can they look at each part of what they do and how they do it and make a company in this business and be excited about it. To try new things, to accept the challenge and be ok with not having a clue of where it is going and where they will end up. Realize it is the journey of every decision and moment that makes life and this business so exciting.

This is their lives, this is their time, this is their moment to shine for a new generation in new ways and to find success in changing the lives of those they serve.

How can you make a difference in the lives of those you serve today.

Ponder that and follow your heart to where it wants to take you. Market in the manner that gets you excited to get out of bed each day. Work like your results have meaning and purpose beyond the dollar bill. Change a life while making a living.

Turn Times As Of This Morning Lookin Good!