THIS MORNINGS QUICK LOOK

1.  TOUR DE MTG FINANCE – Hope For The Day
2.  PRODUCT HIGHLIGHT – Learning A New Trade
3.  MARKETING – Doing What It Takes

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HOPE FOR THE DAY

Today should be interesting. We have both fundamental and technical things going on in the bond market. 

Fundamental, basically means the news in the market place that moves markets like the Fed speaking today and technical which is hitting certain limits on the actual trading windows when it comes to floors and ceilings and emotional buy in and buy outs based on where the 10 yr is sitting as well as the MBS. 

Today, when Fed Chairman Powell speaks at 1 PM EST if he comes across as light or as not as confident in the fast movement in increasing short term rates and if you combine it with what we call a bearish engulfing pattern on the 10 year we have a potential for some relief. 

That may sound like a foreign language to you but it is actually an opportunity. When news (The Fundamentals) and trading window limits (The Technicals) form together they can create a nice little opportunity for a breather in rates.

Of course, if Powell goes bonkers and says we are doing it even faster than we first notated then you can throw the technicals out the window. 

The bottom line is this. Be watching MBS’s at 1 PM EST and see what happens. Be prepared to lock or be prepared to float as it could go either way. 

Only time will tell……..

Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition

LEARNING A NEW TRADE

As you can tell I am writing multiple articles from my experience here at the National Sales Meeting. I will be back in my office today at noon as an fyi.

As is normal they typically save up some good news to share at these meetings to get people excited and this week was no exception but it inspired me to maybe inspire you to think some as well.

During the products session where they tell us what is in the works they introduced 3 new hires. One for non-qm that is going to be rolling out a new Dr Loan that really works, an advantage program that goes from 100K to 3 Million that is second to none, stand alone heloc’s and a complete overhaul of the construction loan that is going to absolutely blow away anything in the market place plus a multitude of other things happening. 

I am not advertising any of these and I do not have an eta either. The point is for you to realize that in a market like this sometimes you need to learn a new trade in the mortgage business.

We, as a bank realize that to be relevant in this market we must stay up with where the market is going and that is no different for you. 

If you are rocking and rolling with what you have always done then absolutely stick with what is working. If you are wondering where your next meal is coming from because you lived off refinances for the last 3 years you will need to learn a new side of the business.

What is relevant today and what can you excel at?

Marketing Ideas And Opportunites Little Things That Can Make A Big Impact

DOING WHAT IT TAKES

I am writing this article at 10 PM last night as I arrived back to my hotel from our last night of our Sales Meeting. 

We are in Nashville and went to the River Bridge Building overlooking Nashville Music Row and the stadium and a great location. 

Lucy and I had a couple cocktails and were shootin the bull with each other. They had hired a local songwriter to come in with his small band to tell some Nashville stories for a kind of intimate setting with the group.

Great story telling but hey it is the last night of a sales meeting where awards were being given out and everyone was just enjoying themselves talking with their neighbor and the guy on stage was doing his thing but he had lost the crowd.

I decided to take a break and take care of business and I came back to something a fellow AE of mine explained to me that was inspiring and I wanted to share with you.

This songwriter and singer lost the crowd and he realized it. So he got up off of his chair that was setting the tone for an intimate setting and he said let me tell you a little bit about my life and he began to explain the craziness of his childhood and then he played a rockin song and then he said I went in to my middle aged years and he related to everything we had experienced.

He then hit high school with some words of experience and a happening song and before you knew it every person in that place had their eyes glued on to him, they were dancing and yelling and woo hooing and come on wid it and were engrossed in every word that came out of his mouth.

My buddy said man I am inspired. This is what I need to do. What I am doing right now is not working. I need to stand up and I need to change it up so I can get the attention of those I need to reach.

He was right. Are any of you playing to a crowd that is not listening. If necessary, change your approach, change your tone, change what you are doing and relate to the here and now and gain the attention of those you want to do business with.

What was yesterday is no longer today. Sometimes in order to be relevant you must travel a different path or get better at the path you are on. 

Go do what it takes and I am here to let you know I am listening and ready to help you carve a new path to make a difference in the lives you serve.

Turn Times As Of This Morning Lookin Good!