THIS MORNINGS QUICK LOOK
- TOUR DE MTG FINANCE – Insight With Numbers
- PRODUCT HIGHLIGHT – January Trainings
- MARKETING – Branding Done Right
START EACH MORNING WITH EASY TO READ MBS UPDATE
TEXT “I’M IN” TO 251-428-1564 – IT’S FREE
Tour De Mortgage Finance Learn Something New Everyday About Your Industry
INSIGHT WITH NUMBERS
The S&P 500 returned a 28.7% rate of return in 2021.
NASDAQ gained 22.2% in 2021 & 142% 19,20,21. WOW!
The lowest (3.5%) and highest (14.7%) unemployment rate since 1970 occurred 2 months apart in 2020.
2011 median sales price ($214,100) 2021 was $416,900.
2011 avg sales price ($242,900) 2021 was $481,700
Baby born in 2020 life expectancy is 77.0 years.
In 2019 baby life expectancy was 78.8 years.
In 2003 it was 77.1 years. This one surprises me.
Price of barrel of oil end of 2021 – $75.21
Price of barrel of oil end of 2020 – $48.52
All time high of barrel of oil 2008 – $147.27
2021 year ending national debt up 1.75 trillion to 29.495 trillion.
Now you know……
From Michael Higley – MBS Highway
Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition
START THE NEW YEAR WITH NEW TRAINING
Every month Flagstar lists a set of trainings accessible to all of our clients. Sorry to those who do not work with Flagstar but this is a client only perk. But hey, here is an idea. Kick off the new year with a new lender and of course you get ME! : )
Marketing Ideas And Opportunites Little Things That Can Make A Big Impact
BRANDING DONE RIGHT
In mid December I started writing about branding and started with two very important pieces of branding properly then I decided to hold off til the new year.
So, here we go. Lets have some fun with marketing and branding for awhile.
Most of the information I provide is from a 3 day seminar I took with Darren Hardy in which I paid 10K to attend and it was online. By far the best 10K I have spent in quite some time.
The only material we received is our notes we took. Crazy huh! So here goes on what I learned, how to implement and addition of everything else I have learned in 30 years in this business.
First lesson is what a brand is and the fact that every single person in every single role they play in their lives each one has a brand. We all have one and this also includes a company’s brand.
The purpose of branding is to create an emotional connection with your client or whatever circle of influence you are part of.
When someone sees your brand, sees your company, sees your name, sees your logo how do they connect emotionally with it?
How do you emotionally connect with the following?
WAL-MART VS SAKS 5TH AVENUE
APPLE VS SAMSUNG
HOME DEPOT VS ACE HARDWARE
PUBLIX VS KROGER
BUCEES VS SHELL GAS STATION
WELLS MORTGAGE VS INDEPENDENT BROKERS
YOUR COMPANY VS ROCKET MORTGAGE
YOUR PERSONAL NAME VS YOUR RIVAL COMPETITORS NAME
When people think of you, your company or your role how do you want them to emotionally connect with what you are wanting to represent?
Easy question, tough to answer. Figure it out and you are the next step towards your personal success.
Turn Times As Of This Morning Lookin Good!
| TURN TIMES | Purchase | Refinance |
| Business days | business days | |
| Conv Non-MI | 1 | 1 |
| Conv MI | 1 | 1 |
| FHA/VA | 1 | 1 |
| USDA | 1 | 1 |
| Jumbo | 1 | 1 |
| Conditions | 1 | 1 |
