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THIS MORNINGS QUICK LOOK

1.  TOUR DE MTG FINANCE – Free Barry Habib Webinar
2.  PRODUCT HIGHLIGHT – Multiple Loans To One Buyer
3.  MARKETING – Who Are You Selling?

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Tour De Mortgage Finance Learn Something New Everyday About Your Industry

WEBINAR BARRY HABIB ON THE HOUSING MARKET

This months webinar which is tomorrow from 2-3 PM EST will be Barry Habib sharing his outlook on the 2022 housing market and how it will look different from the 2021 housing market.

He will be talking about the following:

• Engaging discouraged buyers while combating housing bubble misconceptions.
• Finding solutions for lack of inventory, time constraints, and affordability plus a new construction forecast.
• Comparing the cost of waiting to the potential advantage of rising interest rates.

If you want to sign-up just click this link. Last I checked we were over 500+ already and no idea what the capacity is. You do not have to be a Flagstar client although you should be one : ) 

CLICK HERE TO REGISTER IF INTERESTED

Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition

MULTIPLE LOANS FOR ONE BORROWER

This may not happen very often but when it does it can be extremely overwhelming.

One of the great keys in managing a situation like this is not only getting all of your ducks in a row but also not having to deal with 3 different companies or 3 different underwriters.

Our underwriting team can underwrite up to 3 loans for the same borrower at the same time. Many lenders restrict the number of loans an uw can do per borrower due to if you mess up one you lose 3+ concept.

Another nightmare is making sure you line up the new payments with the existing application which pretty much no system allows without rigging it due to you are changing multiple loans for a simultaneous closing but our system will allow you. Just ask me how.

Lastly, another cool thing we do is our underwriting teams are regionalized so you get the same set of underwriters for all of your loans. But we actually can see when they are self-employed or investor and we actually give those loans to underwriters based on their skill set. 

This is why we rock at self-employed and investors because our underwriters that underwrite them do so a majority of the time.

When you need experience don’t go to the best price. Go to the ones that can actually close the loan. Just sayin : ) 

Marketing Ideas And Opportunites Little Things That Can Make A Big Impact

WHO ARE YOU SELLING

For many of you your pipelines have been greatly reduced and the phone ringing asking for a great rate to refinance is not what is happening. 

Some of you are saying “Ok, so how do I do this marketing thing again?”.

Before they were calling you but now you are having to reach out to them. What does that look like?

First and foremost just know you are after their trust. They must know that you understand them and understand their situation. A lot of you are taking on deals you were not working on before because they have a little hair on it. They must have confidence in you.

In your marketing the more you declare who you are the more they will see who you are.

An important thought as you begin to market is to not convince people to do business with you but to sort through the people that want to do business with you. 

When I go on a car lot I can tell within about 5 seconds if I will buy a car from them. For the right car sales person I will go out of my way to justify buying a car if that was my intention. I will even pay more (not really) but Lucy would. But for the wrong one I do not connect with I just walk away. That sales person shows me right away in our first conversation if I am going to trust them or what their agenda is.

From today the takeaway is let your brand say who you are and who you want to work with and that they can trust you. You want to be able to say “Hey, I am different, and you are different, lets do business together”. 

Turn Times As Of This Morning Lookin Good!