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THIS MORNINGS QUICK LOOK

1.  TOUR DE MTG FINANCE – Big Deal In MBS Today
2.  PRODUCT HIGHLIGHT – What’s My Niche
3.  MARKETING – Rifle Focused Marketing

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Tour De Mortgage Finance Learn Something New Everyday About Your Industry

BIG DEAL IN MBS TODAY

So, we are at an interesting cross road from a technical MBS as well as a news basis.

The 10 yr as of this second sits at 1.93 knocking on the dreaded 1.95 door which has held for a long time. 

But combine the knocking on the 195 door with the FED discussing or the country discussing how many unknown rate hikes will happen this year and in the midst of all that the CPI number comes out today at 8:30 AM which is a news event that CAN push the 10 yr over that 1.95 and our bonds below the 101 mark and if it does then bad news for rates which honestly we have been expecting for a long time.

So, beware today although not much you can do about it as the market will likely react before rates come out today but we can either be saved to another day or this combination of events could push us in to another trading window.

Stay tuned! Those on my MBS texting up top I will let you know later this morning. Sign up – it is no charge.

Product & Guideline Highlight Knowledge That Gives You An Edge Over Your Competition

WHATS MY NICHE?

I get asked all the time “Jack, what is your niche” which translated to me is what one off type loans can I send you vs having a great relationship but I digress : ) 

BUT, if you want to know what you should be sending me over anyone else besides the normal easy peasy stuff because you love me?

Self-Employed (we rock self-employed borrowers)
Investment properties – We know how to maximize rents
Govt loans – Any of them. Love manual underwrites.
Construction/Renovation – ONLY if you have experience.
(Never do a one off, but if doing ongoing bring it on)
Jumbo – we love em and know how to uw them.

Also, taking folks from broker to correspondent I can make it happen.

Those are my niches which is something everyone needs right now with rates going where they are going.

Marketing Ideas And Opportunites Little Things That Can Make A Big Impact

RIFLE FOCUSED MARKETING

This may not seem like the wise thing to do right now but in reality, it actually may be.
 
With pipelines decreasing you are going after more and more type loans you did not before trying to keep your pipeline full.
 
But, riddle me this and just think about it.
 
What if you thought about the smallest section of the mortgage industry that you could focus heavily on AND win that business?
 
You see, you cannot capture the entire market. Nobody can do that and if they do they become the average of everything and known for nothing.
 
It is called the Rifle strategy. Find your niche and become the absolute best at it. Where you are known for it and nobody can touch your knowledge, skill or efficiency at that product. This can be a learned trait by the way.
 
Great entrepreneurs pick one product and become the best in the world at it.
 
When you start you think big, you act big but you start small. Concentrate and begin to dominate that market.
 
Look to see where money is already being made in this niche market. Look in the cracks for opportunities to bring this product to light. Use existing products to solve new problems. Find the solution this product has now and create a new function for it that others are not seeing but volume is being produced.
 
Differentiate yourself and specialize while cornering the market in your area.
 
How can you be more valuable to fewer people?
 
So, ask yourself today what population of people are you good for and what can you specialize in?

Turn Times As Of This Morning Lookin Good!